Get a FREE rate analysis and see exactly how much our dual pricing program puts back in your pocket. New merchants also get a FREE smart terminal.
See how much your business keeps with dual pricing, enter your numbers for an instant estimate.
Every card sale carries interchange, network assessments and your processor’s markup. Once junk fees (batch, statement, gateway) are added, most businesses pay an effective rate of 2.6% to 3.5%. At $50,000 a month that is roughly $17,000 a year leaving your pocket. Dual pricing recovers most of it.
The total dollars you run through cards in a typical month.
Your total monthly fees divided by volume. Most businesses sit at 2.6% to 3.5%.
The calculator shows what you pay now versus close to $0 with dual pricing.
Dual pricing is a payment model where every item carries two prices: a lower cash price and a slightly higher card price that includes the cost of card processing. Customers see both prices and choose how to pay. Those who pay with a card cover the processing fee themselves, so your business keeps close to the full ticket on every card sale.
In store, your terminal or point of sale system shows the cash and card price and applies the right one automatically at checkout. Online, your payment gateway and online checkout display the card price up front. The customer is never surprised, because both prices are posted before they pay.
All three are legal when set up correctly, but most merchants choose dual pricing because customers respond to a price, not a penalty. See the full breakdown on our dual pricing program page.
The calculator uses one simple formula. Your current monthly processing cost equals your monthly card volume multiplied by your effective rate. Multiply that by twelve and you have the annual cost. With dual pricing, card-paying customers cover that cost, so your out of pocket drops close to zero.
A business running $50,000 a month at a 2.9% effective rate pays about $1,450 every month, or $17,400 a year. Under dual pricing, almost all of that stays in the business.
For the exact figure on your account, send a recent statement and we will return a free analysis. Request your free rate analysis.
Dual pricing fits most businesses that accept cards in person or online, and it works best where margins are tight and card volume is high. If processing fees are eating a real share of your revenue, the model pays for itself quickly.
Customers see two clearly posted prices and choose freely. Cash payers enjoy the lower price; card payers pay a small amount more for the convenience. With compliant signage and receipts the experience is transparent and familiar. Pair it with the right POS and in-store payments setup and the whole flow is automatic.
We configure dual pricing to card-brand rules, with the right signage and receipts so you stay compliant.
Most businesses switch in 1 to 3 business days and keep the hardware they already use.
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